Menu boards and custom signage help capture the breakfast crowd

Jul 08, 2013 | Articles

The economic downturn of 2007 yielded few noteworthy headlines for QSR’s, with the exception of the most important meal of the day - breakfast.The NPD Group recently revealed that breakfast and brunch menus have been experiencing an unprecedented post-recession boom – accounting for an estimated $59 billion in total industry revenue.Market insight group Mintel, predicts that breakfast sales will increase by 2.8% in 2013 and an impressive 22.1% between now and 2017.While morning meal sales tend to skew towards an older, more affluent demographic, today many young adults with long commutes and little time for even a bowl of cereal, are beginning to take advantage of the breakfast menus offered by QSR’s.If your restaurant chain is not serving up an expanded breakfast menu, you’re missing out on a great opportunity to capture profits and additional market share. And with breakfast being the most habitual meal of the day, you can expect repeat customers time and time again – not only in the morning, but for other meals throughout the day.But having the ability to promote such a diverse menu at the point-of-sale, as well as daypart menu offerings, can be challenging for some restaurants.Hybrid menu board systems are helping to solve that problem.By combining the most effective elements of both static and digital menu boards (changeability, dynamic content, videos and animation), you’ll provide your establishment with more flexibility when it comes to menu offerings, LTOs and promotions, as well as eye-catching visuals to capture and focus the attention of your customers.Additionally, countertop and freestanding signage can also play a key role in promoting your breakfast offerings. From entrance to exit, each sign, point-of-purchase display, menu board and graphic plays a crucial role when communicating to visitors.By combining hybrid menu boards with countertop, freestanding and wall signage, you create a comprehensive visual communication system that helps to increase sales, move inventory and attract repeat customers – from morning till night.

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